Ather Energy
Introduction
What Agenz Did
Before the event: We ran a targeted amplification campaign to build anticipation around Ather's upcoming launches, seeding curiosity across platforms before a single product was revealed. Result: 5 million+ impressions before the event even started.
During the event: We were on the ground, editing and publishing content in real time - turning live moments into scroll-stopping pieces while the crowd was still in the room. No next-day turnarounds. Content hit feeds while the conversation was still hot. Result: 7 million+ views for Ather.